Privacy Policy

Bath Airport Transfers ("we", "us", "our") is a private hire transport company based in Bath, Somerset, United Kingdom.

Contact: [email protected] · +44 7723 757 676

We are the data controller for the personal information we collect about you. This policy explains what data we collect, why we collect it and your rights under UK GDPR and the Data Protection Act 2018.

We collect personal data in the following circumstances:

When you make a booking: name, email address, phone number, pickup and drop-off addresses, flight number, number of passengers, payment information (processed securely by our booking provider — we do not store card details).

When you submit a contact or tour enquiry form: name, email address, phone number, and the content of your message.

When you visit our website: IP address, browser type, pages visited and time spent on the site (via analytics cookies — see Section 6).

When you call or message us: phone number and the content of the communication.

We use your personal data to:

• Process and fulfil your transport booking
• Communicate with you about your booking (confirmation, driver details, amendments)
• Respond to enquiries submitted via our contact or tour forms
• Send transactional emails (booking confirmation, receipts)
• Improve our website and services through anonymised analytics data
• Comply with our legal obligations

We do not use your data for automated decision-making or profiling.

We process your personal data on the following legal bases:

• Contract performance — processing necessary to fulfil your booking
• Legitimate interests — responding to enquiries, improving our services
• Legal obligation — where we are required to retain data by law
• Consent — for analytics cookies (you may withdraw consent at any time)

We may share your data with:

• Our booking platform — to process and manage your reservation
• Our drivers — name, phone number and pickup details shared for the purpose of completing your journey
• Payment processors — Stripe (for tour payments), operating under their own privacy policy and PCI-DSS compliance
• Analytics providers — anonymised data only (Google Analytics)

We do not sell, rent or trade your personal data to third parties for marketing purposes.

Our website uses the following cookies:

• Essential cookies — required for the website to function (session management, security). Cannot be disabled.
• Analytics cookies — Google Analytics (GA4), used to understand how visitors use our site. All data is anonymised. You may decline these via our cookie banner.
• Marketing cookies — Google Ads conversion tracking, only active if you have consented.

You can manage your cookie preferences at any time via your browser settings or by clicking "Manage Cookies" in our cookie banner.

We retain your personal data for as long as necessary to fulfil the purposes described in this policy:

• Booking records — 7 years (legal and accounting requirements)
• Contact enquiries — 2 years from last contact
• Analytics data — 14 months (Google Analytics default)

After these periods, data is securely deleted or anonymised.

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — request deletion of your data (subject to legal retention obligations)
• Restriction — ask us to limit how we use your data
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests
• Withdraw consent — for any processing based on consent, at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. Our website uses SSL/TLS encryption (HTTPS). Payment processing is handled by PCI-DSS compliant providers — we never store card details on our servers.

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or how we handle your data:

Bath Airport Transfers
Bath, BA1, United Kingdom
Email: [email protected]
Phone: +44 7723 757 676